Hennessy proudly announced an expansion of its partnership with the National Basketball Association (NBA), which makes it the first global spirit partner in the franchise’s history. This ushers in a new chapter in the relationship, with a synergy that celebrates everything that pushes the spirit of the game forward.
As a brand that’s deeply entrenched in urban culture globally, with a passion for game-changers – those who Never Stop. Never Settle – the relationship is a perfect fit with Hennessy’s long-standing ethos. To celebrate locally, Hennessy has partnered with TV personality and basketball fanatic Scoop Makhathini to bring courtside to South African fans with his popular lifestyle show Catching Waves.
Over the next few months, the Catching Waves series will feature a star-studded celebrity line-up going head-to-head in a Hennessy x NBA series of basketball challenges. In addition they break down some of the motivators that help them to forge forward and live the Never Stop. Never Settle attitude in everything they do.
Season Guests include:
- TV Personality and Actress Pearl Thusi
- Multi-talented choreographer, dancer and actress Bontle Modiselle
- Award winning TV presenter, model and sneaker fanatic Kim Jayde
- Hiphop Artist FLVME
- Photographic genius Young Stilo
- Hiphop Artist 25K
- Culture Connoisseur MKay Frash
- Basketball Sensei Mogal ‘Juice’ Ndlovu
“I am honoured and excited to be chosen as the SA ambassador for the Hennessy x NBA campaign. I have always loved basketball – it’s a sport that has provided me with many great life lessons over the years, both on and off the court. Through this partnership, we have a real opportunity to showcase the talent we have in this country and to celebrate South Africa’s vibrant basketball culture. From adopting the fashion and style to mentions by hip hop artists and the burgeoning movement of local basketball players, South Africans have welcomed the sport with a lot of enthusiasm.” stated presenter Scoop Makhathini.
Alongside this, there will also be interactive Hennessy x NBA pop-up activations at select locations within Johannesburg, where fans will have an opportunity to watch Scoop and fellow guests battle it out on court. Fans will also be able to show off their skills and shoot their shot for the chance to win exclusive Hennessy x NBA merchandise.
A trailblazer in the urban culture space who has a strong affiliation with both brands, Scoop has a deep passion for the game.