South African professional rugby player and Springbok winger Cheslin Kolbe, partners with the Superdry South Africa family becoming the latest collaborator for the brand’s Original and Vintage style choice.
Characterised by iconic pieces created through meticulous attention to detail. The range consists of unique detailing, with work created by the best artisans from Britain, America and Japan to create beautifully crafted product in iconic silhouettes.
The partnership, which was facilitated by Roc Nation Sports, officially launched in July and will see Superdry South Africa and Cheslin Kolbe promote positive change together.
The Superdry brand vision is to inspire and engage style obsessed consumers – whilst leaving a positive environmental legacy. Fresh from a man of the match performance in the series-winning third Test against the British and Irish Lions, Kolbe said: “I’m thrilled to be partnering with a stylish, progressive and authentic brand like Superdry. I have loved their clothing ever since I was a teenager, to be able to collaborate with a brand that is close to my heart is special.”
“Superdry is a brand that is committed to being a leader in their field by bringing positive change and inspiration; these are values I relate to and also look to uphold in my daily life both on and off the field. I am committed to making a change to communities and the lives of people less fortunate than me, I have no doubt this collaboration will be more than just about me looking good in their awesome clothes, but rather working together to make a lasting impact.”
Amanda Daniels, Marketing Manager at Superdry South Africa adds, “the Original and Vintage style choice is a story built on the love of provenance, a story built on an obsession with detail and a passion for unique style, a story of adventure and discovery. We are adventurers! We believe there is no better story than your truth. Great craftsmanship is built on strong relationships. And at the heart of strong relationships lie great stories. With Cheslin Kolbe’s determination to succeed, we are delighted to have the opportunity to build a strong relationship with him and share his story – truly amplify this unique original.”