Snoop Dogg is The New Face of G-Star RAW

Dutch denim brand G-Star RAW announces today its latest worldwide
‘Hardcore Denim’ campaign with icon Snoop Dogg. Helmed by a custom-made version of the soundtrack single ‘Say it Witcha Booty’, by the multi-platinum artist. Snoop needs no introduction – he’s a living legend and a globally recognised innovator, simultaneously iconic and accessible, just like denim. G-Star RAW has a long tradition of working with “true originals” like Snoop, authentic and exceptional people who are one-of-a-kind and true masters of their craft.

The campaign merges G-Star’s Hardcore Denim philosophy with Snoop’s signature blend of humor, style, and backside appreciation. The collaboration is brought to life by a video that is creatively celebrating denim booties, featuring men, women, islands, hot air balloons and yes…
even doggs. Gwenda Van Vliet, CMO, G-Star RAW: “Snoop Dogg is a true original: best in class, real and outspoken. He is continuously re-inventing
himself and he merges worlds in unexpected ways. Our joint campaign is bringing that philosophy to life and is a tongue-in-cheek tribute to all denim booties.”

Snoop Dogg: “I’m teaming up with G-Star because we are both pushing the field, staying ahead, cutting the edge. We are both masters of our craft – leading the game. You know what I’m saying? We look ahead.” The G-Star RAW ‘Say it Witcha Booty’ collaboration with Snoop Dogg debuts on September 8th, 2021.

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