Minnie Dlamini Announced as the New Face of Ipanema

Global fashion brand Ipanema today announced it’s latest partnership with South African media and lifestyle personality Minnie Dlamini for their upcoming SS21 campaign ‘Summer Belongs to Ipanema’ launching into market this month. With summer fast approaching, the 100% recyclable Vegan brand is all about creating the most unforgettable memories with your loved ones. For Ipanema, summer is more than a season, it’s a state of mind that allows you to conquer.

The partnership with Minnie Dlamini is a perfect fit, and allows the chic brand to accompany you, and adapt to any situation and place you find yourself in this summer. Basically, wherever the summer takes you, Ipanema has got you.

“It’s been a while since Ipanema SA partnered with an ambassador, so we wanted to launch our latest Summer campaign with someone who not only represents the ethos of the brand, but someone who actually lives the brand. Minnie Dlamini was such an obvious choice for us. As a young powerhouse media personality who grew in Kwa-Zulu Natal, Minnie certainly lives the spirit and culture of the Ipanema brand. She is iconic in her own right, and represents everything the brand stands for’ stated Ipanema Brand Manager, Janet Scott   ‘We are excited to have partnered with Minnie and look forward to a fruitful partnership – owning Summer 2021’.


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