Building on their commitment from the past seven years to champion global diversity in music, True Music Studios will bring together a variation of artists, promotors, panelists, and underrepresented groups, to celebrate local sounds, scenes and diverse communities, offering music fans around the world inclusive experiences both in real life and streamed from home.
The global residencies will open their doors for up to ten days, offering a series of 30+ inclusive music events, in compliance with local COVID measures, to bring fans back together after the industry’s 20 month hiatus of live events. Taking place across eight countries, the series kicked off with Russia in November. True Music Studios features a mix of live performances, educational events and community experiences curated by cutting edge collaborators who are pushing forward local music scenes including Kedr Livanskiy (Moscow, Russia), Ms. Nina (Madrid, Spain) and DBN Gogo (Johannesburg, South Africa).
Music fans can expect live and globally streamed performances from the pioneering headline acts, shared with millions around the world, along with special guest appearances by those defining each scene. There will also be educational ‘in conversation’ talks with leading artists, promoters and producers from the local communities who are pushing boundaries and shaping scenes, and masterclasses with local collectives. Community events will see local promoters being handed the keys to the True Music Studios to set the stage for emerging talent, providing listening sessions and creative spaces where music collectives can collaborate.
Each residency is unearthing the sounds and scenes from each city; in Moscow Kedr Livanskiy kicked off with Club, Hip-Hop and Alto-Pop, In South Africa, the hybrid sounds of Amapiano will be led by the dubbed female boss who helped define the scene, DBN Gogo.
The brand will also be distributing a six-figure fund to emerging organisations and collectives around the world to support them in promoting and progressing equality within their scenes.
In South Africa True Music Studios will provide community emerging talents a platform to make use of the space for listening sessions and creative collaborations with Lawk Fest and premier LBGTQI event platform, Same Sex Saturdays. The community events will also include Ebumnandini & Prime, DJ Lag, Blxckie, Lelowhatsgood and Kat Upendi.