On Saturday 16 July Jägermeister is celebrating the Night Embassy Ambassadors and their Nightlife changing residencies with a closing party at Moon Valley Studios in Bezhuidenhout Valley, Johannesburg. The Ambassadors, Unmuted, Other Village People, Kombonation and DORMANTYOUTH will perform on the night, as will leading acts Focalistic, Sizwe Alakine, Muzi, Gigi La Mayne, Gyre, House Of Diamonds by Vogue Nights Jozi, Moneybadoo and more. Complimentary tickets are available on www.webtickets.co.za.
Ashley Moyo, Kooldrink, Nikki Newlands, RAMS Live Experience, Spontaneous, Omagoqa, That$hyHomie,Odyssey, Lubonk, Asante, Kaddy and Umgido complete the two-stage lineup.
Shuttle points to and from the Closing Party will be available along with Uber discount codes to encourage Safety in The Night. For more information keep an eye on the @NightEmbassyJHB social pages.
“We invite our communities and allies to celebrate our final message: There is a place in The Night for Everyone. Expect to enjoy a strong lineup of established and emerging artists, dance and Vogueing, Graffiti, Jägermeister Cocktails, Interpretive Fashion, Food and elevated musical experiences.” Says Bea Theron, Jägermeister Experiential Manager.
Night Embassy Johannesburg has a lot to celebrate. The four residencies have seen Unmuted, Other Village People, Kombonation and DORMANTYOUTH creating bold new Nightlife experiences and uncovering fresh talent at iconic spaces in the Joburg inner city (Carfax), Braamfontein (No.4 at Constitution Hill), Uncle Tom’s in Soweto and Megalo in Alex, respectively, with the support of Jägermeister.
Night Embassy by Jägermeister is a residency programme centered on ‘Freiraum’, a space for unbridled self-expression and unlimited creativity. Night Embassy began in Berlin, moved to Moscow and in July 2021 launched in South Africa. Night Embassy Joburg supported the selected Ambassadors of the Night through Freiraum, production support, budget and mentorship by the Night Embassy Creative Board: Event producer, business strategist and venue owner Theresho Selesho; designer, artist and creative director Jana Hamman; LGBTQI pioneer, DJ and content creator Lelowhatsgood; skate scene champion and filmmaker Day Marumo and amapiano centered talent management agency owner Thuli Keupzz.
The Unmuted duo, made up of Limpopo born rappers, producers and promoters, kicked off Night Embassy Johannesburg with Unmute The City. Draper believes “Night Embassy has created a model for creatives and other brands to learn from and when collaboration is put at the heart of the idea, Nightlife communities are engaged authentically, then the Night becomes a lot more diverse and desirable. I foresee new ideas leading the night from here on in, because if it’s not Night Embassy standard, then it’s not good for Nightlife.”