Jay Em Release New Music Video for “Know You Well”

Revealing its much-anticipated music video premiere today, ‘Know You Well’ by Jay Em featuring NoThando Mamba is a vibrant, summer-ready anthem that blends electronic and 3-step influences with irresistible dancefloor energy. The track starts with Jay Em’s signature bouncy bassline, setting a deep and infectious groove. Explosive synths and dynamic rhythms build throughout, creating a soundscape that feels both expansive and intimately detailed. NoThando’s rhythmic, soulful vocals add the perfect touch, weaving seamlessly through the beat and delivering a vibe that’s both fresh and compelling.

Jay Em prove once again that their production style knows no boundaries, effortlessly fusing genres to create a track that pulses with energy and is tailor-made for the summer dancefloor. It’s a fusion of electronic and 3-step influences that’s as versatile as it is catchy, showcasing Jay Em’s signature sound and NoThando’s vocal prowess in perfect harmony.

From the vibrant streets of Gqeberha to the global music scene, brothers Ruwayne and Waven of Jay Em are reshaping the sonic landscape. With mentorship from J’Something and a fusion of FunkSoul, and inventive sampling, Jay Em’s sound is fresh, yet unmistakably theirs. As they set their sights on international stages, they prove that dreams can become a reality with passion, perseverance, and creativity.

J’Something, lead singer of Mi Casa states: “I got introduced to them through Kid Fonque and I was blown away by their unique sound. Something in me told me these guys deserved to be known. I was not only struck by their music but by their humility, love for their mother, and pride for their city, Port Elizabeth. I’m going to do whatever it takes to ensure South Africa hears about Jay Em.

Though navigating the complexities of their sibling dynamic has had its challenges, their shared passion and determination has resulted in a sound that resonates deeply with audiences. Jay Em’s mission is to uplift and inspire, staying true to their roots while boldly forging their own path.

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