Levi’s® has centered reimagination at its core for generations—transcending timeless styles, inspired and made for those who seek to break from the cultural norm. Through Reiimagine Chapter 2, Levi’s® debuts the next iteration of its partnership with cultural icon—Beyoncé. A genre-bending, rule-breaking powerhouse who centers reimagination at each milestone step in her career. She lends that individuality to Levi’s® styles, showing that the product is fit for every icon. 

Chapter 2: “Pool Hall” is the second iteration of Levi’s® Reiimagine Campaign, reinterpreting iconic Levi’s® brand advertisements for the modern era to reaffirm the brand’s cultural significance. Inspired by Levi’s® 1991 ‘Pool Hall’ commercial with legendary English rock band The Clash, Reiimagine Chapter 2 features Beyoncé in Levi’s® Ribcage Wide Leg Jeans, a style featuring a tailored, leggy ’70s look with a ’90s-inspired super high rise. She pairs the Ribcage Wide Leg Jeans with the Levi’s® Braided Denim Vest, a vintage-inspired piece with an easy, standard fit, adjustable cinch at the back, and a clean button-up front. Levi’s® Space Trench Coat completes the look, with a classic peak lapel collar, longline silhouette, two side pockets and a waist belt.