First introduced in 2017, G-Star Shape was created with one goal in mind: challenge the standardwomen’s denim fit and engineer it around real proportions. It became known for combining shape, comfort and a silhouette that worked with the body, not against it. Now, G-Star Shape returns as a redefined silhouette. What began with the Shape […]
Masonwabe Ntloko, born 1996, is a South African visual artist and designer. He is a textile design graduate from Nelson Mandela University and has built a distinct visual language, which he approaches as a study under which he creates his work. This study collects information and converts it into art with the aim of preserving […]
Street culture continues to take centre stage as adidas and Skipper Bar launch We Own The Streets, a platform dedicated to celebrating the culture creators, style pioneers, and everyday leaders shaping South African identity from the ground up. Rooted in township communities, the campaign honours the icons who have defined culture within their spaces and […]
You could feel the shift the moment the lights dropped. S.P.C.C Collective returned to SA Men’s Fashion Week on Friday night with a Winter ’26 collection that did exactly what the streetwear establishment had come to expect from the brand, and then pushed several steps further. The runway was packed, the reception loud, and the […]
The Official South African Special Screening of 20th Century Studios’ The Devil Wears Prada 2 took place last night, 28 April, at Ster-Kinekor, Eastgate Shopping Centre. Invited media, stakeholders, fashion industry powerhouses, local influencers and celebrities gathered to mark the return of the cultural phenomenon, two decades after The Devil Wears Prada first captivated audiences. Over five hundred guests […]
Focalistic makes history as the first African musician to collaborate with adidas South Africa, unveiling the FocaForum 2000, a bold reimagining of the iconic adidas Forum silhouette. Originally introduced in 1984 as a performance basketball sneaker, the adidas Forum quickly transcended the court to become a global streetwear icon, defined by its distinctive strap design, […]
In a fashion landscape often defined by fleeting trends and exclusivity, NOI Collective emerges as a profound cultural shift. Founded by creative visionary Ryan Hing and esteemed fashion stylist Lethabo Motlatle, NOI Collective is not merely a brand; it is a curated fashion concept house and an inclusive ecosystem designed to celebrate global design while […]
G-STAR proudly presents its first South African artist collaboration, teaming up with Cape Town-based visual artist Russell Abrahams, known as Yay Abe. This limited-edition drop reimagines a G-STAR essential through a distinctly local lens, blending the culture of Cape Town with Yay Abe’s signature bold, expressive aesthetic. This t-shirt features Abraham’s distinct visual language – […]
Today, adidas, in partnership with the South African Football Association (SAFA), proudly unveils the official 2026/2027 Away jerseys for both Bafana Bafana and Banyana Banyana. This will be the Away jersey, which accompanies the Home jersey unveiled on 3 March 2026. The 2026/2027 Away jersey makes a powerful statement in iconic green and gold – […]
Township culture is once again taking centre stage as Skipper Bar announces the return of Kasi Kulture, a campaign that celebrates the heart, creativity, and everyday hustle of South Africa’s kasi communities. Back for its second edition, Kasi Kulture 2.0 is bigger and bolder, shining a spotlight on the authentic energy that lives in the […]
