Focalistic makes history as the first African musician to collaborate with adidas South Africa, unveiling the FocaForum 2000, a bold reimagining of the iconic adidas Forum silhouette. Originally introduced in 1984 as a performance basketball sneaker, the adidas Forum quickly transcended the court to become a global streetwear icon, defined by its distinctive strap design, […]
In a fashion landscape often defined by fleeting trends and exclusivity, NOI Collective emerges as a profound cultural shift. Founded by creative visionary Ryan Hing and esteemed fashion stylist Lethabo Motlatle, NOI Collective is not merely a brand; it is a curated fashion concept house and an inclusive ecosystem designed to celebrate global design while […]
G-STAR proudly presents its first South African artist collaboration, teaming up with Cape Town-based visual artist Russell Abrahams, known as Yay Abe. This limited-edition drop reimagines a G-STAR essential through a distinctly local lens, blending the culture of Cape Town with Yay Abe’s signature bold, expressive aesthetic. This t-shirt features Abraham’s distinct visual language – […]
Today, adidas, in partnership with the South African Football Association (SAFA), proudly unveils the official 2026/2027 Away jerseys for both Bafana Bafana and Banyana Banyana. This will be the Away jersey, which accompanies the Home jersey unveiled on 3 March 2026. The 2026/2027 Away jersey makes a powerful statement in iconic green and gold – […]
Township culture is once again taking centre stage as Skipper Bar announces the return of Kasi Kulture, a campaign that celebrates the heart, creativity, and everyday hustle of South Africa’s kasi communities. Back for its second edition, Kasi Kulture 2.0 is bigger and bolder, shining a spotlight on the authentic energy that lives in the […]
Zee Nxumalo is headlining the South African campaign for the H-Street, PUMA’s archival,performance-inspired sneaker silhouette. Inspired by the track and made for the modern streets, the H-Street settles into the suburbs in this latest campaign, unboxed and ready for a life of backyard cookouts and hanging with the neighbours. It’s everyday life, and slightly surreal. […]
adidas Originals presents the next chapter of its most iconic silhouette, the Superstar, with a global campaign that celebrates those who move culture forward on their own time. At the forefront of this chapter is multi-platinum DJ and producer Uncle Waffles, starring as the South African protagonist in a cast of international cultural leaders. Narrated […]
Today, South African sneaker brand Bathu announced a strategic collaboration with media personality Boity, releasing a footwear collection titled “The Volt Pack.” The marketing language frames the release as a raw and bold option for the “plugged-in generation,” directly appealing to a younger, fast-moving consumer base. By associating the product with themes of systemic disruption […]
As the new year kicks off, GALXBOY sets the tone for what’s ahead for the brand by redefining fashion, culture, and innovation with the debut of its first-ever sneaker line: the GBX 012 Trainer and GBX 012 Runner. This milestone marks yet another bold new chapter for the brand as it expands its product offering […]
Africa Fashion International (AFI) unveiled the FAMES™ Crew Collection at the South African Music Awards (SAMAs), inviting young people, investors and audiences to turn their attention toward South Africa’s creative and cultural industries. The limited-edition capsule collection is now available for pre-order for customers via the House of NALA online store and in Sandton City. Beyond street […]
