Fenty Beauty and Fenty Skin celebrated its first anniversary, since launching in to 8 African countries on May 27, 2022, in downtown Johannesburg at Maboneng precinct yesterday. The event was hosted at the hub of creativity and culture at Arts on Main, dubbed the Fenty Stop. The brand took over the façade of the entrance with a striking image of the founde r, Rihanna, as well as images of its iconic products.

Fenty Beauty offers a wide range of artistry -quality products designed with Rihanna’s vision of making sure people everywhere feel represented, with a focus on formulas that work for all skin types, te xtures that love to be layered, and universal shades for all to enjoy. Fenty Beauty has shaken up the beauty world and beyond, starting new conversations about beauty standards and expectations.

The event was well attended by over 150 guests, including mega influencers, rising social stars and celebrities. Guests were treated to an incredible afternoon of product discovery, where they were immersed in Fenty Beauty, Fenty Skin, and Fenty Fragrance. They got to experience the brand’s most iconic product, Pro Filt’r Soft Matte Foundation and were shade matched in the Pro Filt’r Studio.

In the Fenty Skin lounge, guests were able to touch & feel the rich texture of the vegan , cruelty-free skincare range, including the new Fenty Skin Cherry Dub face and body scrub. Fenty Beauty redefines the rules with light-as-air formulas that love to be layered, in a global line -up of shades designed for all. The complexion-focused product assortment was developed to work together and provide everyone with Rihanna’s real-life method for killer radiance, the Fenty Face.

The Fenty Face is Rihanna’s secret to radiance – a differentiated approach to makeup artistry that has been tested backstage, on stage and in real life by Rihanna. The secret to radiance lies in the very first step of the Fenty Face, starting with a soft matte base for a smooth flawless canvas, followed with layered, strategically placed, highlight for a natural glowing complexion. Lastly, blot wherever, whenever for an instant refresh and on -the-go filter effect, then add the ultimate finishing touch with lip.