Levi’s® has various styles and collections that are loved by many, but the reintroduction of SilverTab® for men with its ’90s attitude has never been more fitting. The ongoing obsession with the ’90s is reaching full swing and Levi’s SilverTab was the jeans style of that era—so why not bring back the denim that ruled the ’90s? “We […]
Levi’s® recently embarked on a customisation project with local label SOL-SOL to create a limited-‐edition unisex collection. The collection is made up of a black Trucker jacket, a stonewashed Trucker jacket and stonewashed 501® bottoms with only 50 units available of each style. Combining SOL-‐SOL’s popular graphic motif “Destroy Today” with the iconic Levi’s® style this collection illustrates Levi’s® interest in local emerging labels. The Levi’s® X SOL-SOL Customisation Project launches today, Wednesday, 29 November 2017 and will be stocked at the Corner Store in Cape Town and Dipstreet store in Johannesburg. ENDS ______________________________________________________________________________
On Thursday night, 28 September Levi’s® celebrated the 50th Anniversary of the original denim jacket. Held at the Levi’s® pop-up Tailor Shop in trendy Braam, Johannesburg, the night was centered around customisation and guests got to create their own cocktails, build burgers as well as customise their favourite Levi’s® denim jacket with the help of […]
This month marks the 50th Anniversary of an icon, the Type III Trucker jacket. Born into the rebellious Summer of Love movement, the Type III Trucker jacket represents a voice of the youth, authentic style and self-expression that has rocked our wardrobes since 1967. It is in this spirit of self-expression and celebration of an […]
In the spirit of customisation and collaboration, Levi’s®South Africa show off their pioneering spirit by collaborating with the progressive creative collective, The Sartists. The faces and storytellers behind the Jozi–‐based collective are Andile Buka, Kabelo Kungwane, Wanda Lephoto and Xzavier Zulu, all like–‐minded youths on a mission to challenge ideas in modern society and take […]
First used on a line of affordable slim-fitting jeans, jackets and shirts, Levi’s® Orange Tab symbolised style and youth during the counterculture of the 1960s. Embracing this past and reinterpreting it for the youth of today, Levi’s® South Africa chose Sydney Davy and William Kuna as the fresh, local faces for the new Levi’s® Orange […]
Less than 24 hours following the publication of her collaboration with Levis Strauss SA on their new Levi’s 501 Skinny’s online campaign, rising star rapper Rouge “Barbara Wedi” reveals that she will be teaming up with cosmetic giant MAC (South Africa) as their new influencer and personality for the launch of their new Shadescents Ruby […]
