The world’s most awarded single malt scotch whisky, Glenfiddich, is launching an exclusive luxury Independent Bar in Johannesburg in April 2017. True to the brand’s pioneering spirit, Glenfiddich is creating a premium whisky experience using biometric technology in a way that has never been done before. As the Maverick whisky makers of Dufftown, who are constantly driving innovation, Glenfiddich is inviting South Africans to be a part of another game-changing concept.
The Independent Bar is a by invite-only premium experience available to those who have signed up to enjoy exclusive brand offerings. The latest offering invites individuals to enjoy a perfect serve cocktail like they have never experienced before at the trendy new bar. Using smart technology, each cocktail has been engineered and customised to each person’s own voice. By asking guests to speak into a special audio device, their voice is captured onto a system whereby the data is used to create a flavour profile and serve unique to that person.
A bar like no other, the Independent Bar further engages the senses with opulent design and an impressive display of interior creativity. The 3-dimensional space ignites the imagination while telling a story of rich history and modern innovation, elegantly presented with copper, stone and brass.
Aparna Ramana from Design Republic describes the interior as one that could beautifully reflect the innovation of the brand’s spirit while making it desirable to the young change-making whisky drinkers of South Africa. To achieve the sophistication and originality required for this trendy once-off concept, Glenfiddich and Design Republic partnered with like-minded maverick, Trevor Stuurman, a South African visual artist, creative director, photographer, film-maker and stylist. Stuurman’s reputation for pushing boundaries with his unequalled style, presented the perfect collaboration to bring to life a bar that is bold, daring and delivers an unforgettable experience.
“Trevor is such a talented individual and has a wonderful eye. He is open to ideas, but at the same time gently assertive about what fits or doesn’t. We’ve been playing around with how sartorial sensibilities play a role in interiors,” says Ramana.
“This forward-thinking and bold approach has enabled the brand to develop an extraordinary collection of rare and prestigious single malts over the years, and the launch of the Independent Bar is a testament to the brand’s capacity for delivering the unexpected. It’s this on-going pioneering spirit that establishes the world’s most awarded single malt in a class of its own”, says Richard Brodrick, Glenfiddich’s SA Marketing Manager.
Launching in the cultural and upbeat town of Braamfontein, Glenfiddich invites South Africans to join the experience of the new Independent Bar by signing up HERE!
With space limited to only 50 guests each night, the Independent Bar will be open from 06 April 2017, Thursday – Saturday for 3 months only, and promises to be one of the most highly – sought after offerings in this community of pioneers.
ENDS
______________________________________________________________________________
Distributed by: Butter Knife PR