South Africa’s leading youth radio brand YFM 99.2 is stepping into a new era as they usher in what can simply be referred to as – the Re-Up, a fresh, new and exciting approach to radio broadcasting to a cosmopolitan audience. This Re-Up is also supported by a line up of the fiercest young radio talent South African radio has to offer.
Building on their 2016 positioning, #Namanje, which saw the station find the best young radio talent there is and put them on, the Re-Up is a confident step up into the next level in content, reach and engagement with it’s listeners. The station is “coming for everything”.
This is no surprise as YFM has been known to be pioneers in what becomes known as cutting edge and urban youth culture. YFM’s messaging for the year sees a bold, rich embrace of Africa. The station is going global with an African outlook, expressing how Africa can be urban, youth culture to the world.
The line up of YFM’s on air talent for the 2017 programming year is quintessential YFM, a colourful, vibrant mix of young personalities who command your attention. They’re young, they’re free, they are expressive and unapologetic. The station continues to not only launch the careers of many African artists and serving the youth of South Africa the hottest tunes but is also focused on bringing the world closer to home for their Yires who are a broad audience of young adults from all walks of life.
View the full Re-Up lineup HERE!
Distributed by: The Drawing Board Consult