Heineken set the tone for the weekend in a proper premium way at the launch of the new Heineken® 0.0 held at Melrose Arch on Thursday 14 March. The event gave members of the media and the influential faces of the entertainment industry a chance to try out the low calorie, alcohol-free beer that has the same great taste as the original Heineken.
The fun setting urged everyone to have a sip and catch up with their mates at this lunchtime event. Hosted by Chris Jafta, the attendees were given a taste test. Lunchtime or not, the Heineken 0.0 “Now You Can” spirit, had everyone jamming to the sounds of Ms Cosmo on the decks.