Heineken set the tone for the weekend in a proper premium way at the launch of the new Heineken® 0.0 held at Melrose Arch on Thursday 14 March. The event gave members of the media and the influential faces of the entertainment industry a chance to try out the low calorie, alcohol-free beer that has the same great taste as the original Heineken.

The fun setting urged everyone to have a sip and catch up with their mates at this lunchtime event. Hosted by Chris Jafta, the attendees were given a taste test. Lunchtime or not, the Heineken 0.0 “Now You Can” spirit, had everyone jamming to the sounds of Ms Cosmo on the decks.

Minnie Dlamini, Kamo Modisakeng, and Tshego Koke were some of the influential faces that attended the launch of this new amazing taste.