As the Official Hair Partner of the 4th Annual MXS Kulture Festival, taking place on 21 March 2026 at Toadbury Hall, Creme of Nature will bring its textured hair expertise to one of South Africa’s most anticipated cultural showcases. The collaboration reflects the brand’s Rooted in Radiance philosophy, honouring the beauty, strength and identity woven into every crown.

This year’s MAXHOSA winter collection will debut internationally at Paris Fashion Week on Saturday, 7 March 2026, before returning home to South Africa, where it will be showcased at MXS Kulture Festival on Human Rights Day. The moment represents a powerful cultural full circle, from global runway to local celebration.

At MXS Kulture Festival, Creme of Nature will deliver the hair looks for each look against Chief Creative Director, Laduma Ngxokolo’s direction at the MAXHOSA runway showcase, ensuring every look is styled with intention, precision and pride. From sculptural braids to bold natural textures, each hairstyle will become an extension of the collection itself, creative hairstyling and haircare that mirrors MAXHOSA’s creative genius.

Because this is where textured hair meets high fashion. Where heritage lives not only in fabric, but in every twist, braid, curl and silhouette. Beyond the runway, Creme of Nature will bring its presence to life through an immersive Pop-Up Salon Studio activation, inviting festival guests to experience creative hairstyling moments and on-the-go treatments firsthand. Guests can expect an immersive lounge, interactive hair moments with local ambassador Nomzamo Mbatha and curated haircare essentials courtesy of the brand.

And with brand ambassador Nomzamo Mbatha stepping in as the festival’s official co-host, the partnership becomes even more powerful, a celebration of women who are deeply rooted in heritage while confidently shaping culture forward. For ticket info, visit this link.