The Luxurious Marble Circus and South African denim house TSHEPO have woven their wonderful worlds together in a collaboration that reimagines luxury as both playful and purposeful. As a Legacy and merchandise partner, TSHEPO has united with The Luxurious Marble Circus to curate a collection that is as meaningful as it is beautiful, with artistry, craftsmanship, and purpose at […]
Category: Fashion
BIRKENSTOCK Launches its Newest Local Campaign
Through the perspective of four protagonists, the campaign shot by Dan Carter celebrates South African stories and style. The campaign, with the tagline #ComeBackToYou, features rituals of ease that enable the protagonists to feel more human, more present, and more themselves. In a world moving ever faster, slowing down is often seen as a luxury, […]
Uncle Waffles Signs Partnership Deal with adidas South Africa
adidas South Africa announced multi-platinum international DJ-producer Uncle Waffles as the latest partner to sign to their Lifestyle portfolio. To celebrate the partnership, she features in the global “Superstar: The Original” campaign, joining a multi-generational cast that includes Samuel L. Jackson, Missy Elliott, JENNIE, Anthony Edwards, Mark Gonzales, and GloRilla, among others. “Superstar: The Original” brings together an […]
G-Star Opens Limited-Time Denim Pop-Up in Johannesburg
G-Star officially launched its new pop-up showroom at 44 Stanley last night, welcoming a dynamic crowd of media, influencers, and local tastemakers into the creative denim space. Set against the industrial charm of Milpark’s 44 Stanley, the evening offered an intimate glimpse into the world of G-Star, where craftsmanship meets culture. Guests were treated to […]
Thando Thabethe Crowned GLAMOUR SA’s Most Glamourous Media Personality
Radiating gold and pink elegance, media powerhouse and now award-winning fashion authority Thando Thabethe took home the title of Most Glamourous Media Personality at the prestigious GLAMOUR’s Most GLAMOURous Awards 2025, held on Saturday, 19 July at the Langham in Fourways. Known for her bold fashion statements and effortless charm, Thabethe stunned on the gold-and-pink carpet in a custom […]
adidas unveils new FW25 colourways of the Adizero Evo SL
adidas unveils new FW25 colourways of the Adizero Evo SL – footwear built for those who want to look good and feel fast. Inspired by the innovation of record-breaking shoes in the Adizero running family – and specifically the Pro Evo , the Evo SL is designed for you to run in it, or not. […]
Play Sobering Mixers Return to Talk All Things Fashion
Following the powerful conversations sparked at the debut Mixer, Power Play Energy Drink and The Sobering Podcast are back with the second instalment of their boundary-pushing event series. Set to take place on 27 June 2025, this Play Sobering Mixer will bring together South Africa’s leading voices in fashion, styling, and creative brand-building for a […]
Iconic PUMA Sneaker Transforms Castle of Good Hope into the Mostroverse
Culture and community intersected at the MOSTRO Lab when the PUMA Mostro made a provocative appearance at the Castle of Good Hope in Cape Town last night, to celebrate the iconic silhouette. Named after the Italian word for monster, the sneaker debuted in 1999 and gained cult status with its bold, boundary-pushing design which expressed […]
The Levi’s® Brand Expands the XL Family for the 2025 Spring/Summer Collection
For those who want to embrace bold silhouettes and effortless style, the Levi’s® brand XL Family delivers the ultimate expression of denim dressing. Building on the success of the XL Straight, first introduced in 2024, the 2025 Spring/Summer Collection expands the XL Family with dramatic, trend-forward fits designed to make a statement while maintaining versatility […]
DBN Gogo: The Underrated Fashion Icon Redefining DJ Style
South African amapiano sensation DBN Gogo isn’t just a powerhouse behind the decks, she’s also one of the most stylish yet underrated fashion figures in the music scene. Known for her bold, trendsetting looks that blend streetwear, high fashion, and vibrant cultural aesthetics, DBN Gogo consistently delivers standout style moments. Despite her impeccable style, DBN […]