Pharrell Williams launches Now Is Her Time, a campaign aimed at female empowerment across the world through the power of representation and bold voices. Pharrell’s latest collaboration with adidas Originals is told from the point of view of females from different backgrounds and the allies who support them. Honing in on the zeitgeist of our […]
Tag: Pharrell Williams
The New ADIDAS by UNDFTD high-performance Collection
adidas Original and Pharrell Williams build upon the collaborative series with a continuation of the SOLARHU collection. Expressed in four bold colourways – Power Blue, Clean Blue, Black and White. Each sneaker in the collection features a printed collar, designed to evoke Traditional East African weaving techniques in a medley of colours. Pharrell Williams SOLARHU […]
G-STAR Raw and Jaden Smith Join Forces to Raise The Bar in Sustainability
G-Star RAW and Jaden Smith have announced a partnership to create a sustainable denim collection launching F/W 18. Coming off the back of the denim brand’s release of their most sustainable jean ever in S/S18, this collaboration sees two partners unite over their commitment to design innovation and a sustainable future. Jaden was welcomed to […]