PUMA’s LQD CELL Shatter drops in-store today. The latest training silhouette, as worn by Ayanda Thabethe is designed for the bold female athlete, who shatters every stereotype in the gym, the streets, and everywhere in between. LQD CELL is an extremely versatile technology. Depending on the product’s needs, it is mixed with PUMA’s proprietary energy-returning […]
Getting space-age swagger onto the streets, sports brand PUMA is introducing the all-new RS 9.8 sneaker pack. Inspired by new frontiers and galaxies, by people who defy societal rules and the laws of physics, the kick enters new realms with its aerodynamic simplicity. A nod to Human’s growing interplanetary aspirations, the name RS 9.8 speaks to […]
Global Sports company PUMA brings its LQD CELL technology to its newest women’s training silhouette – the LQD CELL Shatter. Designed for the bold female athlete, this provocative shoe brings the heat with its unique midsole shape, its stable cushioning, alternative colours and materials. With kicks like these it’s no wonder Adriana Lima is shattering […]
There is always something inherently cool about being bold and confident. Here’s a chance to stand out and shine as sports brand PUMA introduces the all-new CELL Stellar for women. Worn by Nomzamo Mbatha, their refreshing bold style encourages women to add a streak of cool while they dare to only put their best foot […]
Sports company PUMA and Barbie are back with an exciting capsule collection to celebrate 60 glorious years of the famed doll. Bringing to life her love for sports, fashion and style, the collaboration includes a special edition NOVA x BARBIE sneaker pack. Barbie and her signature pink style have ruled over the fashion world since […]
PUMA have partnered with New York-based artist and designer, Sue Tsai to create a bold and edgy capsule collection with custom renditions of classic PUMA silhouettes – Cali and Nova. Known for her bold and edgy style, the debut collection beautifully showcases the crossover of art, fashion and pop culture. For the debut of PUMA […]
PUMA is turning up the heat at their March edition of Select Sessions this First Thursday at 6pm, with top local and international music acts. The line-up will feature DJ Speedsta of local hit single, “Mayo”, as well as Dubai’s music producer and DJ Aeli, known for blending traditional chants into smooth trap beats. Other […]
PUMA Women introduces the NOVA, an all-new sneaker for the #DOYOU woman with that bold and unapologetic style. Fusing classic ‘90s running design with fashion-forward detailing, it’s the go-to sneaker for badass women who embrace bold choices. NOVA is worn by South African songstress Moonchild Sanelly, with her signature blue hair and unique ‘future ghetto […]
Giving sneaker rotations a refresh this season, global sports brand PUMA is launching the all-new CELL Viper – a fresh take on the heritage running silhouette with a radical new look. When PUMA CELL technology first launched in 1998, it was revolutionary. Hexagonal cells in the midsole provided the optimal shape for stable and maximum […]
PUMA has resurrected the CELL Endura and CELL Venom from the past and reimagined it in black and white, with reflective elements on the upper and signature CELL cushioning technology at the midsole. Originally a training shoe made for high mileage runs, the CELL Endura and CELL Venom arrives in a new context to celebrate […]
