Braamfontein streets were buzzing this past Freedom Day as music and Budweiser lovers converged at Shine Studios to experience the brand’s first BUDX music and fashion experience. The usually industrial Shine Studio was turned into an icon night club meets fashion space which showcased some of the best talent Mzansi has to offer.
Headlined by international DJ – Black Coffee, supported by Shimza, Distruction Boys, Goodluck and Lamiez Holworthy. The event really lived up to expectations and set the pace for the highly anticipated BudX collaboration platform.
The star-studded line up was also supported with a surprise which saw fashion houses – Ri.ch Factory, Otiz Seflo and Ntando_XV create cool streetwear capsule collections which were given away to consumers on the night.
“As designers, we are often looking for opportunities to showcase our brands and the BudX Ri.ch Factory collection was the perfect platform to showcase our latest streetwear collection. We really were excited to receive such amazing reception and feedback from the guests, as it showcased that we are on the right track,” said founder and designer of Ri.ch Factory, Rina Chunga.
Over the next few months Budweiser will roll out a series of cultural collaborations aimed at giving young South African creatives the platforms to showcase their talent, and the opportunity to meet with industry greats who can also help them take their talent to the next level.